Bersin and Associates released its 2008 predictions for the enterprise learning and talent management. The analysts predict rapid shifts in markets for learning and talent systems, significant investments in management and leadership development, an explosion of new technologies for corporate networking, and more top trends in learning and HR for the next 12 months. Free annual report.

Highlights of observations, based on Bersin & Associates research conducted throughout 2007, include:

• More than 20% of corporate training dollars ($14B) are directed at solving talent and skills gaps in mid-level management positions. Management training and leadership development are the top two areas of focus for corporate HR, yet only 8% of companies are delivering these programs at high levels of effectiveness. Organizations are expected to dramatically grow these investments in 2008, despite a slowing economy.
• Facebook is coming to corporate America. Twenty-eight percent of learning executives recently surveyed said that they needed to improve internal collaboration as part of their learning strategies and more than 40% of respondents state they have a “significant challenge”in the recruiting, onboarding, and training of younger workers. Social networking and informal learning networks are among the top three growth areas for HR in 2008. Software companies such as Mzinga and Tomoye, both of which market Facebook-like applications for corporate networking, will find much market interest in 2008.
• The $600M learning management systems market will undergo major shifts in the coming year. Bersin & Associates research shows that 30% of LMS purchases are now made as part of an integrated talent management systems strategy.
• This shift has forced learning technology vendors to invest heavily in features and functions that go far beyond e-learning. Additionally, companies are finding that customized learning portals which support podcasting, video, webcasting, and other forms of learning on-demand are much more popular with employees. Consequently, many organizations are looking to redesign their corporate learning and knowledge management systems.
• The new integrated talent management suites market is now greater than $2B in software and services and growing rapidly. This new software category, which encompasses integrated solutions for performance management, succession planning, recruiting, compensation, and learning, is becoming the next big corporate market, with more than 40 different software vendors currently vying for dollars. Bersin & Associates predicts continued competition among small and mid-sized software-as-a-service (SaaS) vendors for leadership.
• Organizations continue to invest heavily in e-learning tools and solutions, but with frustrating results. More than 60% of survey respondents say their companies’ e-learning solutions and strategies are inadequate and could be revamped to improve impact and relevance to meet the needs of younger workers and web 2.0 technologies.
• Outsourcing services related to corporate HR and learning will be in high demand. Companies offering specialized services in e-learning, HR platforms, recruiting, and HR back office functions will continue to grow. However, most outsourcing providers are struggling to deal with the rapid changes in HR software and integrated learning and talent management.

“We publish these predictions to distill more than 3,000 pages of research published in 2007 and offer to companies a short list of primary considerations that can guide planning for the year ahead,” said Josh Bersin, president. “All executives -- and not just those in learning and HR -- would do well to keep these trends in mind in the months to come.”

About this report

Bersin& Associates' report, "Enterprise Learning and Talent Management 2008", is available for download at the link below. Registration required.

The trends and research referenced in this report will be discussed in detail at Bersin & Associates’ conference, IMPACT 2008: The Business of Talent, April 22-24 in St. Petersburg, FL, USA.

» Story on Analyst Firm Website

» Comments   Digg this    del.icio.us